Research, consultancy, benchmarking, content strategy and website evaluation for online corporate communications

Bringing corporate website best practice to you

We research and analyse:

the best of what companies are doing with their corporate website
what they should be doing
and what they could be doing.

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Our core product is our next generation online benchmarking tool, with over 300 websites scored and maintained. We use this to:

conduct website evaluations and website benchmarking reports
provide content strategy and advice
offer ongoing website measurement and improvement support.

We combine these in an online, subscriber-based service for corporates and agencies.

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Supporting your brand and reputation

For many, the corporate website is the company's primary shop window
It needs to reflect your brand values and corporate messages
With our tools you can measure how well your site conveys these and where the gaps are.

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Our services:

help you deliver your core messages consistently, properly and powerfully
save you money by helping you maximise your online budget and avoiding brand damage
help you manage your brand, and prevent it from being undermined
help protect and enhance your reputation.

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... and learn about the advantages of Corporate Eye Website information Services.

PayPal Targets Impulse Shoppers with New QR Codes

PayPal Targets Impulse Shoppers with New QR CodesPayPal launched a quick response (QR) code campaign for Valentine’s Day in Singapore that allows people to make purchases by scanning QR codes on large ads posted on subway walls. The QR code ads ...

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Getting The Tone of Voice Right

Getting The Tone of Voice RightEvery site I visit has one or more of the standard set of links at the bottom. I’m sure you know the ones I mean: copyright, accessibility, legal, privacy… The difficulty with these pages is that the content ...

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