Pinboard: communicating culture
Pinterest: huge growth among scrapbooking individuals, a big pile-on from marketers, and then even bigger interest in the Pinterest terms and conditions. Pinterest changed their terms and conditions in the last few days, and as Knoed Creative say, there's good news and the same news: Pinterest will not sell your content—apparently this was never the intention—but there is still a potential copyright issue over the content that you post. There's a fascinating post from a copyright/internet lawyer suggesting that in practice, the risk is low. (Note: Rick Sanders isn't offering legal advice on this, and neither am I!) Of course, if you ...
Eight Tips For Corporate Volunteering
It's almost certain that you've never heard of the the Global Corporate Volunteer Council (GCVC). Created by the International Association for Volunteer Effort, its founding members include Citi Bank, Disney, Levi Strauss and Samsung. Corporate volunteering is nothing new: a business releases its employees from their day job to allow them to engage with the civil society within which the company exists. How long the release is for varies between a day a month and a week a year. Sometimes the employee receives a stipend from their employer, sometimes they don't. International corporate volunteering (ICV) is much the same beast but on ...
Authenticity and Audience – Being Human: interview with Mallen Baker
It seems obvious that not all your stakeholders are the same, with the same needs; yet for many companies it would seem that one size fits all when it comes to corporate responsibility reporting and communication. Simply producing a CR report isn't enough to communicate with all of your audiences; and not all of them want all the information there is in your report. Paul (Corporate Eye CEO) talked to Mallen Baker about the importance of identifying the different audiences for your corporate responsibility communications: about providing them with the information that interests them; about creating the opportunity to engage with ...
Marketing Your Brand with a Social App
Should your brand build a custom social app? That's the question Michael Lazerow, CEO of Buddy Media, tries to answer in an article he wrote for Advertising Age. Michael summed up his opinion quite succinctly when he wrote, "Applications need to bring value to people and should be social by design." It's easy to get caught up in the hype of social apps, particularly when other brands experience great success with social apps that integrate directly into Facebook and puts the brand in front of a huge potential audience of over 800 million Facebook members. However, Michael warns us that the ...
Chicken suits, chameleons and the one true way
Were you at Ethical Corporation's Corporate Responsibility Reporting and Communications conference last week? If you weren’t, you missed a treat. 1 word The word of the conference, had we been asked to choose one, would have been: Humility The number of times people urged that companies should display some humility in their corporate social responsibility reporting was striking... 1 central theme Whether talking about reports, communications, stakeholder groups or engagement approaches, the clear message from many of the discussions was that there is not One True Way of 'doing' CSR, of reporting on it or of talking about it. One size does not fit all There ...
Social Media: Extending and Connecting the Recruitment Conversation
This is the third in a series of three interviews focused on careers, employer brand and social media: Paul (Corporate Eye CEO) interviews Matthew Berry, Resourcing Director at Centrica. Often there's a gap - particularly for graduates - between the time of recruitment, and the first day of work. How do you keep that relationship fresh? And then again, at the end of employment: how can you keep communication channels open? In this interview, Matt Berry explains how social media can be used to extend the conversation at both ends—and, indeed, to connect/reconnect employees with the company: "alumni and onboarding... there's ...
Most Recent Post
Coupons Deliver High Engagement on Facebook for Brands
A new study from Wildfire Interactive that analyzed a random sample of 10,000 Facebook campaigns found that coupons drive the highest response rates. In fact, Facebook campaigns with coupons saw 61% higher response rates than campaigns with giveaways, which ranked second in terms of response rates. On the other hand, the report found that pick your favorites Facebook campaigns are shared the most (21% more than the next most shared type of campaign — quizzes). The complete breakdown of campaign... Read more »
Brand
Coupons Deliver High Engagement on Facebook for Brands
A new study from Wildfire Interactive that analyzed a random sample of 10,000 Facebook campaigns found that coupons drive the highest response rates. In fact, Facebook campaigns with coupons saw 61% higher response rates than campaigns with giveaways,...
Read more »
Corporate
Governance
It’s Not Easy Being a NED
I suspect that many people have no idea what a big impact non-executive directors (NEDs) can have on an organisation.
If anything, the man on the Clapham omnibus probably thinks of non-execs – if he’s heard of them at all – as white...
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CSR
Ten Principles for a New Economy 3/3
(This concludes the Ten Principles for a New Economy series, based upon the New Economy Network publication Principles for a New Economy“. Part one and part two looked at the Ten Principles in detail; this post looks at four things a new economy...
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Shareholders
What Makes for Effective Investor Relations Sites? Part 41: Dealing With Shareholders’ Frequently Asked Questions
In the old days, before the internet, investor relations departments operated with the telephone and paper based communications. (You remember getting letters with stamps on them, don’t you?)
If you were a large corporation with a significant shareholder...
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Careers
Attracting Highly Talented Generation Y Minds
I invited Adam Nichols to write a post for us today. Adam is an Information Technology enthusiast and a business development executive. He is also a trained HR professional and writes for many blogs including Degree Jungle, a resource for college students....
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Investor Relations
Is Apple the Most Valuable Company in the United States?
Since 2005, Exxon Mobil has held the top spot as the most valuable company in the United States. As the Associated Press reported, for the first time since 2005, Exxon Mobile was ousted from the top spot on August 9, 2011 when Apple surpassed Exxon Mobile...
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Media
Who Benefits More From Using Social Media: Large or Small Businesses?
Christine Kane, a graduate in Communication and Journalism, offered us a guest post discussing social media in small and large businesses. Which benefits more? Let us know what you think in the comments below.
Over to you, Christine…
Who Benefits...
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Whole Site
CSR, Women and Violence
Today I had thought to report on some ideas for constructing a sustainable economy. Some other time.
Instead the ever readable Akhila Vijayaraghavan, founder of international CSR consultancy The Green Den, has written a potent blog about the treatment...
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